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From Folsom Field to Lumen Field, Forever Buff Cassidy Davis (StComm’23) has built a career from historic football seasons and meaningful mentorship relationships.Ìý

Learning the power of Buff connections early, Cassidy began her journey as an intern with CU Athletics, where she took full advantage of opportunities to learn from CU staff, faculty and alumni mentors. Today, she’s a corporate partnerships coordinator with the Seattle Seahawks, contributing to the organization during its landmark 50th anniversary season.Ìý

Along the way, Cassidy discovered just how small the sports world can be with the help of a few familiar faces, and just how far the Forever Buffs network reaches.Ìý

Read on to find out more about Cassidy’s road to the Super Bowl LX.Ìý

What shaped your ÃÛÌÒ´«Ã½Æƽâ°æÏÂÔØ journey?Ìý

To work with the incredible team at CU Athletics was the pivotal moment for me in choosing the direction I wanted to take in my career.Ìý

My time as a marketing and fan experience intern for CU Athletics was the most impactful experience I was a part of. As one of my first introductions to sports, this role kickstarted my love for the industry and taught me the ins and outs of marketing across multiple teams. Starting this role in 2022 and ending with my graduation, I was able to see the transformation of the school’s program from being a 1-11 football team to welcoming Coach Prime and becoming one of the most talked about collegiate teams in the country.Ìý

What has it been like to be a part of the Seattle Seahawks organization during their Super Bowl bound season?

Absolutely unreal. I feel incredibly blessed to have the opportunity to go to the Super Bowl just two years into my career. The team’s success this year has created one of the most exciting work environments I’ve ever been part of. To experience such a historic playoff run during our 50th season is a beautiful story that I’ve had the privilege to help tell alongside my teammates.

As a corporate partnerships coordinator, my job is to help position our partners at the forefront of one of the most anticipated moments in sports. Doing this during such an important anniversary season has shifted my day-to-day role toward building on the legacy of an incredible team — one that will be celebrated and reshared by Hawks fans for years to come.

How has mentorship influenced your career in sports?Ìý

To succeed in the sports industry, mentorship is essential to positioning yourself as a competitive applicant. Mentors give you the opportunity to build on your network and can give you advice from the perspective of someone who has once been in your shoes.Ìý

Dawn Doty taught me the power of sharing words of encouragement and advice to those who are reaching for their dreams. Her mentorship to me as both my professor and friend during my college career has inspired me to mentor students in my post-graduate career. Ìý

Mike Davies (Jour’94) was a guest speaker in one of my college classes who took the time to personally mentor me through my post-grad application process. He taught me the importance of maintaining connections as I’ve learned that sports is an incredibly small world! From giving me a chance to work my first NFL game in college as a FOX Sports Production Assistant, to connecting me with his network while applying for jobs — we still have the pleasure of working together whenever FOX Sports comes to town for a Hawks game.Ìý

Is there a recent sports trend that you’ve found especially interesting, exciting or meaningful? Ìý

I am incredibly excited to see the NFL’s continuous expansion into an international sport. Over the past several years, the Seahawks have been granted marketing rights in New Zealand, Australia and Germany, expanding our fanbase in a way we’ve never seen before.Ìý

To see this sport grow across countries is so fun to be a part of as it opens up entirely new opportunities for partnerships and experiences that our fans can be a part of. I’m looking forward to continuing to see this expansion grow to countries who are just now being introduced to the world of football! Ìý

Are there any behind-the-scenes insights from your time in the sports industry that Buff fans might find surprising?Ìý

Almost always when a team wins a championship, the entire staff receives the same championship ring that players get!

Who is an artist that you would like to see at a future Super Bowl Halftime performance?Ìý

I’m a country girl at heart, so I would say either Luke Combs or Morgan Wallen! Ìý

What advice would you share with Forever Buffs in sports and beyond?Ìý

If you’re looking to get a start in the sports industry, figure out a way where you can add value! Whether you’re freshly out of college or 10 years into your career, there is always a way you can position yourself as applicable for a role in this industry. Use your experiences as ways to bring new perspectives to a team. You will never achieve your dream job if you don’t try!Ìý