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New research from ÃÛÌÒ´«Ã½Æƽâ°æÏÂÔØ political scientist Michelangelo Landgrave finds that watching political influencers on TikTok does not seem to influence young voters on the issues—but does leave them feeling sadder, angrier and more anxious

If you are over the age of 30, put aside those preconceived ideas that TikTok is just a website where teens and young adults watch 10-second videos of cute cats.

According to theÌý, about one in five U.S. adults now regularly gets their news from TikTok—and usage is highest among people under age 30. That shift prompted University of Colorado BoulderÌýpolitical scientistMichelangelo Landgrave to ask a simple but important question: What does consuming political content on TikTok actually do to young voters?Ìý

In a new study published inÌý, Landgrave and his co-authors found that while TikTok videos from political influencers don’t appear to change young voters’ positions on the issues, they do have an impact—making those viewers feel more negative emotional states, such as anxiety, anger and sadness.

ÃÛÌÒ´«Ã½Æƽâ°æÏÂÔØ political scientist Michelangelo Landgrave and his research colleagues found that while TikTok political influencers may not change minds, they do change moods.

Landgrave recently discussed the findings of his research paper with Colorado Arts and Sciences Magazine. His comments have been edited lightly for clarity and condensed.

Question: How does this latest study fit into your broader area of research?

Landgrave: I study American politics broadly, including institutions and political behavior. This paper is primarily a behavior study. It was inspired byÌý examining how exposure to traditional news media—like Fox News and CNN—shapes political beliefs.

We started thinking that traditional media isn’t where many young people get their news anymore. Instead, they’re getting it from TikTok or similar short‑form video platforms like YouTube. It’s arguably the only type of media where the number of people getting news is actually increasing. Traditional media still has an audience, but it’s relatively stagnant and it skews older.

That led us to ask: Does this change in media format affect how people process political information?

Question: At the outset, were you surprised to learn how many younger Americans are getting their news from TikTok?

³¢²¹²Ô»å²µ°ù²¹±¹±ð:Ìý³§´Ç³¾±ð·É³ó²¹³Ù.Ìý, Robert Anstett, was a student at the time, and we brought him onto the project explicitly because neither I nor the other senior co‑author,Ìý (assistant professor at UT Health Houston School of Public Health), really used TikTok. We had a sense this was happening, but we weren’t firsthand users of TikTok.

We had read a Pew Research Center report noting that an increasing number of people get their news from TikTok, and both of us thought, ‘Isn’t that just a 5‑second clip? What can you really get from that?’

That skepticism helped motivate the study.

Question: When and where was this study conducted?Ìý

Landgrave: This study was conducted in 2023 at the University of Missouri while I was finishing my work there. Missouri turned out to be ideal because, while it’s a red state at the presidential level, the local student population was about evenly split—roughly 50% Democrat and 50% Republican. The experiment involved political science students who agreed to participate in the experiment.ÌýÌý

Question: How did the experiment work?

Landgrave:ÌýAt the start of the weeklong study, participants were randomly assigned—regardless of their political views—to one of three groups. One group watched Democratic‑leaning political videos, another watched Republican‑leaning videos, and the control group watched nonpolitical content—mostly animal videos.

We didn’t produce the videos ourselves. These were real TikTok videos that had been popular in the week leading up to the study.

Question: With political influencer content, did you notice any notable differences in who was producing the content by age, gender or race? What about the frequency of posts?

³¢²¹²Ô»å²µ°ù²¹±¹±ð:ÌýThat surprised us. We expected differences but we didn’t find much. Age, gender and racial diversity were fairly balanced across political sides.

We did observe that Democratic‑leaning influencers produce more videos and tend to have more followers. Both are still dwarfed by nonpolitical content like animal videos, but there is a clear production imbalance.ÌýIt’s unclear whether that’s due to the algorithm or differences in content creation. We can’t say for sure.

Question: Were there differences in the way Democratic and Republican influencers made their cases to TikTok viewers?

Landgrave: That was one of our most interesting findings. Because the videos are so short, influencers rely heavily on emotion rather than argument. Both Democratic and Republican videos leaned strongly on negative emotions—sadness, fear and anxiety.

Republican‑leaning videos tended to show more negative emotions like contempt and fear. That said, both sides relied heavily on negative emotions. Democratic-leaning videos were more likely to utilize anger. By contrast, traditional news often includes lighter or feel‑good stories, while animal videos found on TitkTok are, of course, just animals being animals.

Question: If the political videos on TikTok are less than a minute, it doesn’t seem like that’s enough time to properly address an issue in a substantive way?

Landgrave: Exactly. Even short television news segments usually provide some nuance and context. There’s a reason it takes 10, 20 or even 60 minutes to follow the news properly. With 5‑ or 10‑second clips, there’s very little room for nuance—you’re really only getting snippets.

Question: After the weeklong experiment, research subjects who watched these influencer videos showed no evidence of changing their opinions on political topics?

Landgrave: That’s correct. We didn’t find evidence that political attitudes changed—even after a full week of exposure. This is important because it wasn’t just one video; the algorithm adapts. Once someone starts watching a type of content, TikTok shows them more of it. So, effectively, we were altering their algorithm for a week—and still didn’t see attitude change.

It’s possible longer exposure—months or years—could matter, but at least over a week, we didn’t see a direct effect on political attitudes.

Question: But you did see emotional effects even at just one week?

Landgrave: Yes. While political attitudes didn’t change, emotional states did. After a week of political TikTok exposure—regardless of whether it was Democratic or Republican—participants reported feeling more sadness, anxiety and anger.

I went into this study fairly ambivalent, assuming concerns were probably overstated. But after seeing the results, I’m genuinely worried about the emotional effects on young people.

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ÃÛÌÒ´«Ã½Æƽâ°æÏÂÔØ scholar Michelangelo Landgrave and his research colleagues found that after a week of political TikTok exposure—regardless of whether it was Democratic or Republican—participants reported feeling more sadness, anxiety and anger. (Photo: Kelly Sikkema/Unsplash)

Question: Do you believe there are possible policy implications here?

Landgrave: Speaking only as a private citizen, and not representing ÃÛÌÒ´«Ã½Æƽâ°æÏÂÔØ position, I think there’s reason for concern—particularly regarding children and teenagers. While we didn’t find direct political effects, we did find emotional harm.

That suggests policymakers should consider stronger safeguards, whether that’s time limits, improved parental controls or other measures.

Question: Why do you think emotions changed but political attitudes didn’t?

Landgrave: That surprised me, too. We focused on young adults because their political views are still forming. If there were going to be an effect, we expected to see it there.

One possibility is that emotional effects accumulate faster than ideological change. I also wonder whether younger audiences—middle school or even elementary‑age children—might be more susceptible, though that research would require different expertise.

Question: Were your survey participants already using TikTok?

Landgrave: Almost all of them. Only about five participants had never used TikTok. Most already had accounts and varied only in how much they used it. Our intervention didn’t replace their normal viewing—it nudged the algorithm by requiring them to watch specific videos daily.

Question: How confident are you that TikTok itself caused the negative emotional effects, rather than outside life stress?

Landgrave: Because it was an experimental study with random assignment, we’re confident we controlled for most external factors. That said, I’d love to explore conditional effects—whether the impact is stronger for heavy users, rural populations or people with fewer entertainment alternatives.

Question: Do you believe this is a subject area worthy of more exploration, possibly on what longer-term exposure to TikTok might mean for mental health outlook? And maybe whether political influencers have a greater influence over a longer-term period?

Landgrave: Long‑term experimental studies would be very difficult, but observational work is possible. As a researcher—and as a teacher—I’m increasingly concerned about the mental health effects (of social media) on younger people. I see students who seem almost addicted to these platforms, and I worry about my nieces and nephews too.

I want to be clear: This is speculative, but I can imagine an indirect effect over time. Years of exposure to emotionally negative content could potentially radicalize people or increase tolerance for extreme behavior. Our study can’t prove that, but it raises important questions.

Question: If you do more research on this particular subject, what might that look like?

Landgrave: We want to use eye‑tracking technology—glasses that track where people are actually looking. That would help us understand whether viewers are focused on the speaker, the text or even the video at all.ÌýFuture studies might also involve controlled lab settings to see whether focused attention changes outcomes.

Question: Have you received feedback from other researchers on your published work regarding TikTok influencers?

Landgrave: Yes. Colleagues have reached out, including researchers studying similar effects internationally. This may not be a uniquely American issue—it could be global.

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