Marketing Publications
Walters, Daniel J.; Fernbach, Philip M. Investor memory of past performance is positively biased and predicts overconfidence. Proceedings of the National Academy of Sciences of the United States of America. 9/7/2021, Vol. 118 Issue 36, p1-8.Ìý
André, Quentin. Methodological Advances in Consumer Research. Advances in Consumer Research. 2021, Vol. 49, p821-826.ÌýÌýÌýÌýNoise in the Process: A Meta-Analysis of Mediation Effects in Marketing Journals Aaron Charlton, College of
Kappes, Heather Barry; Gladstone, Joe J; Hershfield, Hal E. . Journal of Consumer Research. Jun2021, Vol. 48 Issue 1, p1-21.ÌýSpending is influenced by many factors. One that has received little attention is the meaning that people give to the
Gladstone, Joe J.; Pomerance, Justin.ÌýÌýÌýÌýJournal of Personality & Social Psychology.ÌýJan2025, Vol. 128 Issue 1, p147-195.ÌýÌýÌýÌýA Glass Half Full of Money: Dispositional Optimism and Wealth Accumulation
Carter, Erin Percival; Williams, Lawrence E.; Light, Nicholas. Consumers' minimum time investments in meaningful consumption.ÌýMarketing Letters. Dec2024, Vol. 35 Issue 4, p561-573.Consumer well-being involves not only the pursuit of pleasure,
Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR).ÌýDec2024, Vol. 61 Issue 6, p1152-1170.Evoking simplicity in marketing communications has become popular
André, Quentin; Reinholtz, Nicholas. Pre-Registered Interim Analysis Designs (PRIADs): Increasing the Cost-Effectiveness of Hypothesis Testing. Journal of Consumer Research.ÌýDec2024, Vol. 51 Issue 4, p845-865.The difficulty of determining how
Paolacci, Gabriele; André, Quentin. Probabilistic Outcomes Are Valued Less in Expectation, Even Conditional on Their Realization. Management Science. Nov2024, Vol. 70 Issue 11, p7524-7536.ÌýÌýÌýÌýMost theories of decision making
Paolacci, Gabriele; André, Quentin. Probabilistic Outcomes Are Valued Less in Expectation, Even Conditional on Their Realization.ÌýManagement Science. Nov2024, Vol. 70 Issue 11, p7524-7536.Most theories of decision making under risk assume that
Netemeyer, Richard G.; Lynch Jr., John G.; Lichtenstein, Donald R.; Dobolyi, David. Financial Education Effects on Financial Behavior and Well-Being: The Mediating Roles of Improved Objective and Subjective Financial Knowledge and Parallels in