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Led by Director of Consumer Insights and CMCI alumna Camille Heinrich Ziccardi (Jour’06), a team at the advertising agency Karsh Hagan launched the hashtag #StayHomeColorado campaign earlier this week.

“We found that fear and anger appeals work really well in getting people to engage,” said lead author Chris Vargo, an assistant professor of Advertising, Public Relations and Media Design.

Anna Ritz, president of CU’s Public Relations Student Society of America chapter, shared a picture of herself with her elderly grandfather. “I may not show symptoms or get sick,” she wrote, “but that doesn't mean he won't get sick.”

Have a course alert? Don't panic, try something new! Stop by our upcoming advising pop-ups on March 5 or 19 to learn more.

This year’s Super Bowl ads cost a whopping $5.6 million per 30-second spot. Kelty Logan, associate professor of advertising in the College of Media, Communication and Information (CMCI), says these are the key trends to look out for.

Students from CU’s The Art of Science Communication class used strategic elements of advertising and public relations to inspire positive change through compelling, impactful and informative films.

According to new University of Colorado Boulder research, the “unboxing videos” children are watching on their smartphones or tablets today may be parents’ new nemesis.

Faculty updates

On Friday, Nov. 8, we’ll look back to tradition and forward to the future of media, communication and information. Tour the Media Archaeology Lab and Immersive Media Lab during the day, or join us for our Homecoming Happy Hour! You must RSVP for the reception by 3 p.m. on Friday, Nov. 8.